A recent report by TechCrunch has unveiled Google’s partnership with Shopify in a bid to expand the online shopping experience. Here’s an excerpt from the article:
“Google today announced it’s partnering with Shopify, giving the e-commerce platform’s more than 1.7 million merchants the ability to reach consumers through Google Search and its other services. The integration will allow merchants to sign up in just a few clicks to have their products appear across Google’s 1 billion “shopping journeys” that take place every day through Search, Maps, Images, Lens and YouTube.”
So what does this mean for eCommerce businesses?
Online storefronts using the Shopify eCommerce platform can now enjoy Google’s Shopping Graph. According to a blog post from the tech giant, the Shopping Graph is a dynamic, AI-enhanced model that understands a constantly-changing set of products, sellers, brands, reviews and most importantly, the product information and inventory data we receive from brands and retailers directly — as well as how those attributes relate to one another.
Put simply, Google enhances the shopping experience by allowing online shoppers to find items with the best reviews and the best possible price. Online shoppers can also take advantage of various Google platforms and integrations that will make online shopping easier and more immersive.
Some key details:
- The main reason why Google is partnering with Shopify is for online storefronts to take advantage of Google’s vast reach. However, it’s important to note that Shopify is also integrating with other platforms such as Facebook and Tiktok. According to TechCrunch, Shopify has also been working with Walmart to expand the retail giant’s online capabilities.
- The Shopping Graph functionality will enable shoppers to screenshot a particular item and Google Lens, a new feature from Google Photos, will enable you to find the item that caught your eye.
- Google Chrome will also introduce a new feature that lets users see open carts whenever you try to open a new tab. This enables shoppers to pick up where they left off!
Thanks to TechCrunch for breaking the story!
