As a business owner, you’ve probably heard about the wonders of email marketing and how it’s still one of the most effective ways to reach your intended audience. According to Hubspot, email marketing remains one of the most important and effective ways for a business to reach, connect, and engage with customers to build lasting… Continue reading 5 Reasons Why Email Marketing Is Important
Are you planning to launch your own eCommerce website? Like everything else these days, more and more businesses are closing their doors to open online storefronts. However, it’s not as simple as it sounds. When it comes to running an online business, taking the eCommerce route can be incredibly overwhelming. It takes a lot of… Continue reading The Do’s and Don’ts of Launching Your Own Ecommerce Website
Is there really a single best eCommerce platform for your eCommerce business? In today’s eCommerce space, it is undeniable that two of the biggest platforms are Shopify and Amazon. As an eCommerce business owner, one of the most important decisions you’ll make is choosing the right eCommerce platform for your business. While it’s true that… Continue reading Shopify vs Amazon: Which eCommerce Platform is Best for Your Business?
A recent report by TechCrunch has unveiled Google’s partnership with Shopify in a bid to expand the online shopping experience. Here’s an excerpt from the article: “Google today announced it’s partnering with Shopify, giving the e-commerce platform’s more than 1.7 million merchants the ability to reach consumers through Google Search and its other services. The… Continue reading Shopping Graph: What Does the Partnership Between Google and Shopify Mean for Ecommerce Businesses?
As they say, having a great business idea is never enough. While it’s true that the most successful businesses start with a good business idea, it doesn’t mean that a good idea is the only thing you need to become successful. Remember, an idea will only remain an idea until you actually put it into… Continue reading A Quick Guide to Building an Ecommerce Business Plan
The future is digital. As a collective, recent strides in technology have pushed us into a world that is undeniably digital. From social media to artificial intelligence, the world is changing at a pace that we have never seen before and businesses are continuing to find ways to keep up. The same goes for businesses… Continue reading E-Commerce Marketing: Digital Marketing Tips for 2021
